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It deserves noting that today when we speak about SEO we're practically exclusively describing Google (unless you reside in China and use the search engine Baidu). Why? Because Google is certainly the most popular search engine in the world consuming up a big 79. 77% of market share. So how does SEO work? Online search engine use something called "crawler bots" to crawl the web and construct an index of the material available online.

Now there are two sides to SEO: On-page and off-page. On-page SEO is when you optimize your website or content to rank higher in online search engine for targeted keywords or phrases. Examples of on-page SEO consist of: For this factor, SEO is carefully related to content marketing we'll explore this more listed below.

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These consist of external signals like your social media presence and brand discusses. Nevertheless, the largest and most influential part of off-page SEO is the generation of backlinks. This is when other sites connect to your website or content. The thinking behind backlinks is simple. If  Official Info Here  of websites link to your website, then Google will assume you have valuable and appropriate material.

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For instance, one link from a reliable website like the New York Times will be more efficient than 100 links from unknown sites. A terrific method to generate backlinks from reliable websites is to produce premium material that other people will desire to share. Alternatively, you can develop dedicated content for another website this is called "visitor posting." 3.

There are numerous kinds of material that services utilize to do this, such as: Blog site posts Videos (that are often shared to social media platforms like Facebook and You, Tube) Market reports and research studies Infographics summarizing reports and studies Case research studies Emails Webinars This post that you read is content marketing! Content marketing works closely with lots of other types of internet marketing specifically social media marketing and SEO.